Another awesome round up on content marketing today. We cover everything from bridging the gap, how to measure and analyze to the common frustrations you may face in content creation. First up is a post that pays tribute to Monty Python to make a great point about focusing on the right things with content marketing…. Read more »
New updates just released! Watch Quick Updates Overview Video (3:38)
Top Marketing Books
How to Curate Content from Instagram
One of the best ways to create fresh and dynamic curated content is to curate from social media sources such as Facebook, Twitter, Google+, and Instagram. In this post and video I’ll share how you can easily share content from Instagram and how you can find content to curate from Instagram. As a quick side… Read more »
Don’t Rely on Google or Facebook and Misconceptions About Content Marketing
Another roundup on content marketing. The first story comes from Sean Clark and covers an important point about why it’s critical to not rely so much on Google and Facebook (or Twitter). From our own experience we know this is a critical mistake you don’t want to make. Many companies have a love hate relationship… Read more »
Content Creation - From Creativity to Supercharged Content
Creating content that stands out is a must. The story that follows gives some good advice on content creation: When it comes to a noisy online world, how do you make your content marketing efforts stand out? Do you conform to the “rules” and stay in the safe zone? Or do you take a… Read more »
Content Marketing RoundUp - Length of Content, Social SEO, and Ideation
For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information… Read more »
Content Marketing Tips RoundUp - Video, 5 Steps, and Choosing Images
Later this month, Oracle Oracle will bring together a diverse group of modern marketing leaders—representing dozens of industries—to discuss the art and science of creating and distributing great content. What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting… Read more »
Content Marketing RoundUp - From Videos to the Biggest Mistakes You Could Be Making
Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception… Read more »
Windows 8.1 Review RoundUp
Windows just rolled out an update (8.1) to their mobile platform and overall the update is greeted with praise. Here’s the highlights: Windows Phone 8.1 review What can I do for you, David? Theres a woman inside my Lumia 1020 who greets me every time I hit the search button. She keeps my schedule… Read more »
Create Effective Content with the Active Reading Technique
With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an active reading approach. Harvard University, which promotes the reading habit as an essential skill for its students to develop,… Read more »
