Secrets Behind Hero Images That Capture Customers in 50 Milliseconds

Secrets Behind Hero Images That Capture Customers in 50 Milliseconds

Ritka Puri just released a really good post on how to win at creating product images. This post is dripping with good advice and anybody who is selling a product (especially a physical one) would be hard pressed to put into action each one of these tips. Here’s the nutshell of what they cover: You’ve… Read more »

The Most Important Customer Metrics [infographic]

The Most Important Customer Metrics [infographic]

In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be satisfied and ideally, existing customers should become repeat customers. For this to happen, it’s essential to have a deep understanding of how your customers behave in relation to your brand—… Read more »

3 Great Tips for Your Email Strategy

3 Great Tips for Your Email Strategy

Most people who do marketing over the Internet have heard the phrase, “The gold is in the list!” Ah! But why is that? Because, once you build a list of loyal customers, all you need to do is send them an email whenever you launch a new product or service, or whenever you hold a… Read more »

10 Free Google Tools All Content Marketers Should Use

10 Free Google Tools All Content Marketers Should Use

Do you consider yourself a content marketing professional? Regardless of how much experience you have, regardless of the results that you’ve achieved in the past, there are steps that you can take in the future to boost your performance. Many people look at Google and see nothing more than a search engine. Regardless of how… Read more »

Becoming Your Own Best Client

Becoming Your Own Best Client

I work with a lot of coaches, marketing consultants or consultants that do a lot of consulting out there in a business space. One of the biggest things I’ve had from the last couple of years is, “Look, I can get on the phone with someone, a client and I can help them with their… Read more »

3 Brave Little Known Ways to Stand Out In Your Market

3 Brave Little Known Ways to Stand Out In Your Market

In any market there is noise. Not the constant hum of generator running in the background. No this noise is more like a crowded bar on Friday night full of longshoreman while a washed up metal band turns it up to 11. So let’s say you want to stand out in that crowd and get… Read more »

4 Ways to Use Psychology to Woo Your Competitions Customer

4 Ways to Use Psychology to Woo Your Competitions Customer

Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very best solution in your market. But here’s the rub. If your competition has established stronger… Read more »

B2B Marketers Now Have A New Pretty Powerful LinkedIn Marketing Option

B2B Marketers Now Have A New Pretty Powerful LinkedIn Marketing Option

When it comes to digital advertising it seems Google, Facebook, and Twitter, get all the press. But one of the best platforms for a business to market within is LinkedIn. Over the years it has matured into a highly focused and effective (although expensive) marketing channel. Just recently LinkedIn announced a new functionality that allows… Read more »

[Infographic] What to See & Do in Austin #SXSW

[Infographic] What to See & Do in Austin #SXSW

Have you been to SXSW? If you are planning on going here’s a really good guide to what to see and do in Austin during your stay. First up though, let’s share a little background: SXSW was born in 1987 exclusively as the Music Conference & Festival. Soon after, film and multimedia were incorporated into… Read more »

Conversion Hack – Mapping Your Customers Journey. Top Resources to Get You Started

Conversion Hack – Mapping Your Customers Journey. Top Resources to Get You Started

More than ever it’s important have a very clear understanding of the path your customer takes toward the purchase of your product, service or introduction to your idea. This path has often been called the customer’s journey to purchase. Nailing the customer journey is important when looking to expand reach, generate repeat sales, or get visitors/prospects… Read more »