Should You Blog, Being Human, Content Crisis, and Awesome :: Content Marketing RoundUp

Should You Blog, Being Human, Content Crisis, and Awesome :: Content Marketing RoundUp

Another great content marketing round up this week. I expect in the coming weeks we’ll start to see more predictions for the next year but I still want to try to keep the stories we select evergreen. The first one is just that. Have you wondered if you should be blogging? Maybe you shouldn’t be,… Read more »

Total Experience Tips, What’s On Deck Next Month, and a Scary Movie Inspires Content :: Content Marketing RoundUp

Total Experience Tips, What’s On Deck Next Month, and a Scary Movie Inspires Content :: Content Marketing RoundUp

Another rockin roundup this week on content marketing. First up, we are increasingly living in what is called an “experience” economy. This buzzword has been on the uptick recently I’ve even heard Mark Cuban on Shark Tank mention it a few times in his response to investing. The first story tackles this head on with… Read more »

Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss – Content Marketing RoundUp

Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss – Content Marketing RoundUp

A great roundup this week on content marketing. Everything from ROI and what you can tell your boss to get them on board. The show runner for this post dives deep into what you customers don’t tell you about your content marketing… They want to buy products/services that solve their problems or make them feel… Read more »

Don’t Rely on Google or Facebook and Misconceptions About Content Marketing

Don’t Rely on Google or Facebook and Misconceptions About Content Marketing

Another roundup on content marketing. The first story comes from Sean Clark and covers an important point about why it’s critical to not rely so much on Google and Facebook (or Twitter). From our own experience we know this is a critical mistake you don’t want to make. Many companies have a love hate relationship… Read more »

Content Marketing RoundUp – Length of Content, Social SEO, and Ideation

Content Marketing RoundUp – Length of Content, Social SEO, and Ideation

  For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information… Read more »

Content Marketing RoundUp – From Videos to the Biggest Mistakes You Could Be Making

Content Marketing RoundUp – From Videos to the Biggest Mistakes You Could Be Making

  Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception… Read more »