4 Must Ask Questions to Virtually Guarantee You Stand Out With Your Audience

4 Must Ask Questions to Virtually Guarantee You Stand Out With Your Audience

There’s gold in this here curation and it starts with… Audience first. That’s really the key. It’s one of the first things I laser focus on when helping people in our Quick Start Package. If you are like a lot of marketers, you think, “Well, there are so many different people I can help.” While… Read more »

Ultimate List of Paid Content Promotion Tools (aka Native Advertising)

Ultimate List of Paid Content Promotion Tools (aka Native Advertising)

One of the best ways to build traffic to your website or blog is through what is called native advertising (or paid promotion). There’s really 2 ways to look at this. First and most simple is using one or more of the below services and sites to promote your content across the web. Using most… Read more »

A Story of the Glass Is…

A Story of the Glass Is…

There’s this glass. We know the pessimist will say that glass is half empty and of course the happy go lucky optimists smiles that the glass is half full. But the engineer says the glass has been over-designed for the quantity of liquid. To which the physicist says that the glass is not empty at… Read more »

Awesome 12 Week Content Marketing Plan [infographic]

Awesome 12 Week Content Marketing Plan [infographic]

Content Marketing as a concept sounds very simple; it is about creating great content that viewers would love to consume and promoting that content, so more users can find your magnificent piece of content. The content marketing process should have an end goal; the goal could be to get more leads, increase in sales or… Read more »

Here’s What Wins In a Fast Paced Digital Marketing World

Here’s What Wins In a Fast Paced Digital Marketing World

A YouTuber I subscribe to mentioned something that I’ve heard before but this time flipped that light-bulb switch in my mind. He said… “We live in a never ending light speed news environment. In the morning we wake up to something tragic but by the evening we are enthralled by that new panda video.” Sure… Read more »

Apple In Talks To Buy McLaren: Report [UPDATE: McLaren Says No]

Apple In Talks To Buy McLaren: Report [UPDATE: McLaren Says No]

It could either be a major investment or an outright purchase of the company, the FT reports: The California technology group, which has been working on a self-driving electric vehicle for more than two years, is considering a full takeover of McLaren or a strategic investment, according to three people briefed on the negotiations who… Read more »

BLANKHOLE… Afflicting Many Sites

BLANKHOLE… Afflicting Many Sites

Something just opened up. It’s bad. It’s one of the biggest mistakes I see. Almost as bad as using 10W30 for your brake light fluid. It usually goes like this… “Scott, I’m ready to get started. I’m ready to start publishing. So what should I publish?” My response… Nothing. Wait, what? Yes. Nothing. Let me… Read more »

The Power of the Written Word

The Power of the Written Word

The written word is one of the most persuasive tools ever invented by humankind. Sure we’ve been to the moon, cars are starting to drive themselves, and we’ve just laid the ground work for our future AI overloads. But none of that compares to the magic of a few words strung together. When something is… Read more »

Stealing Jokes from Comedians

Stealing Jokes from Comedians

It’s got to be tough being a comedian. Imagine a darkened arena. You’re alone up on a stage and the crowd looking to you for total entertainment. The crowd isn’t there for a some TED talk that only lasts 15 minutes or so– no they want you to combine words into stories that will entertain… Read more »