Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception and, as Guido will explain in his Content Marketing Conference session on June 10th, the very core of content (marketing) strategy. The art of storytelling in 6 content marketing context questions
Is Video Killing the Content Marketing Star?
Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increased brand exposure online. With nearly 50% of Americans watching one or more videos online per month, brands that want to stay in the game need to step up their content marketing techniques with the addition of video. Is Video Killing the Content Marketing Star?
The 6 Top Content Marketing Mistakes
If you have a website or a blog, you engage in content marketing every time you publish a page or post whether you realize it or not. As the business world continues to evolve with the Internet age, content blogging has become a booming market. However, many small businesses are making a lot of avoidable mistakes or simply missing out on an opportunity to get the most out of their expensive content.
#1. No Plan
#2. Wrong Purpose
#3. Unprofessional
#4. Social Media
#5. Search Engine Optimization
#6. Untapped Resources
The 6 Top Content Marketing Mistakes
How You Can Optimize Your Content Marketing in 3 Data-Driven Steps
Maintaining a steady blog publishing routine is hard to do. At ShareBloc, we try to blog at least two times a week, either on our blog or syndicated elsewhere. We’re a small team so an aggressive schedule can be overwhelming.
To get enough content to keep up the pace, we used data to help us figure out which topics would be most interesting to our readers. Here are the three data-driven steps we took that you also may want to consider.
Some of the most prolific blogs have two or three posts a day. We realized that, like any great artist, we could “borrow” from these blogs. We scraped 300 blog titles from some of the leading blogs in our space to see which key words or phrases were most popular. Via blog.kissmetrics.com
Content Marketing Is A Long-Term Commitment, Not A Campaign
Theres a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects voiced a greater preference for the product after receiving three ad exposures compared to those who received either one or five. Other experts contend, however, that A consumer wont purchase your product or service until it has been a part of your campaign seven times. Still others say that 20 is the magic number. Via forbes.com
