Matt Cutts on the Spectrum of Curation

Matt Cutts on the Spectrum of Curation

How does curation effect your search rankings? This is one of the biggest questions we get from new users. It’s also a major concern to anybody looking to employ content curation in their own marketing. Most people are worried about duplicate content. They are concerned that if they are curating or citing content they will… Read more »

Year End Reminders for Content Planning and Are Your Ads Being Seen :: Content Marketing RoundUp

Year End Reminders for Content Planning and Are Your Ads Being Seen :: Content Marketing RoundUp

Another rock solid roundup this week full of great content marketing advice and predictions. The first story comes Via pushingsocial.com and provides some spot on tips on how to get moving with that content strategy you have in the back of your head: Are you overwhelmed by the prospect of creating and implementing a content marketing strategy?… Read more »

Total Experience Tips, What’s On Deck Next Month, and a Scary Movie Inspires Content :: Content Marketing RoundUp

Total Experience Tips, What’s On Deck Next Month, and a Scary Movie Inspires Content :: Content Marketing RoundUp

Another rockin roundup this week on content marketing. First up, we are increasingly living in what is called an “experience” economy. This buzzword has been on the uptick recently I’ve even heard Mark Cuban on Shark Tank mention it a few times in his response to investing. The first story tackles this head on with… Read more »

B2B RoundUp – Digital Marketers Longevity Tips, SEO, Four Ms, and Success in the B2B Space

B2B RoundUp – Digital Marketers Longevity Tips, SEO, Four Ms, and Success in the B2B Space

This weeks B2B roundup contains tips for SEO, content marketing burnout, plus how to track your success. First up is a good column on the value of 4 core SEO tactics and how to implement them: In this column, I want to highlight certain SEO-related tactics we’ve had success with in the past, and how… Read more »

Is Curation the Easy Way Out for Content Marketing?

Is Curation the Easy Way Out for Content Marketing?

One of the biggest benefits touted with content curation is it’s faster, quicker, and easier than creating content from scratch. Is that really the case? I came across a post from Averetek that discusses this briefly and provides the best summation on how to start thinking about the content  you create (or curate): So here’s… Read more »

Content Marketing RoundUp – Length of Content, Social SEO, and Ideation

Content Marketing RoundUp – Length of Content, Social SEO, and Ideation

  For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information… Read more »

Content Marketing RoundUp – From Videos to the Biggest Mistakes You Could Be Making

Content Marketing RoundUp – From Videos to the Biggest Mistakes You Could Be Making

  Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception… Read more »