Is Curation the Easy Way Out for Content Marketing?
One of the biggest benefits touted with content curation is it’s faster, quicker, and easier than creating content from scratch. Is that really the case? I came across a post from Averetek that discusses this briefly and provides the best summation on how to start thinking about the content you create (or curate): So here’s…
Content Marketing RoundUp - Length of Content, Social SEO, and Ideation
For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information…
Content Marketing RoundUp - From Videos to the Biggest Mistakes You Could Be Making
Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception…
