Content Creation - From Creativity to Supercharged Content
Creating content that stands out is a must. The story that follows gives some good advice on content creation: When it comes to a noisy online world, how do you make your content marketing efforts stand out? Do you conform to the “rules” and stay in the safe zone? Or do you take a…
Content Marketing RoundUp - Length of Content, Social SEO, and Ideation
For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information…
Content Marketing Tips RoundUp - Video, 5 Steps, and Choosing Images
Later this month, Oracle Oracle will bring together a diverse group of modern marketing leaders—representing dozens of industries—to discuss the art and science of creating and distributing great content. What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting…
Content Marketing RoundUp - From Videos to the Biggest Mistakes You Could Be Making
Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception…
Create Effective Content with the Active Reading Technique
With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an active reading approach. Harvard University, which promotes the reading habit as an essential skill for its students to develop,…
