Don’t Rely on Google or Facebook and Misconceptions About Content Marketing
Another roundup on content marketing. The first story comes from Sean Clark and covers an important point about why it’s critical to not rely so much on Google and Facebook (or Twitter). From our own experience we know this is a critical mistake you don’t want to make. Many companies have a love hate relationship…
Content Marketing RoundUp - Length of Content, Social SEO, and Ideation
For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information…
Content Marketing RoundUp - From Videos to the Biggest Mistakes You Could Be Making
Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception…
