Upworthy the viral powerhouse just released an interesting model for revenue. Here’s some recent takes on what it’s all about:
Website Upworthy has turned digging up emotional videos and attaching irresistible headlines to them into an art form. Now the company wants to start making money off your clicks. MoreVice Media Is Considering Going PublicBest Apology Ever: 1-Star Yelp Review Inspires Singing ‘Sorry’Men Charged With Toppling Ancient Rock Formation Avoid Jail Time Huffington PostHere’s An Updated Tally Of All The People Who Have Ever Died From A Marijuana Overdose Huffington PostCharitable Waitress Surprised on April Fools’ Day with ‘Best Shift Ever’ People h/t time.com
You’ll Never Believe How Upworthy Is Going to Make Money
Upworthy has announced that it will raise money through sponsored content. Image: Mashable, Christina Ascani Upworthy, the viral aggregation site with an eye on social good, disclosed its first revenue model as the site looks to capitalize on its meteoric rise in page views. Unilever will be the initial commercial brand to take part in Upworthy Collaborations, an effort to attract advertising around particular issues. Via mashable.com
Upworthy Wants to Run Native Ads that Make You Feel Good | Special: Digital Conference
After two years of building a formidable traffic machine, Upworthy is now trying to turn its visitors into actual revenue, positioning itself as the home for brands with a meaningful story to tell. Traffic has grown sharply in the last year, to 12.3 million unique visitors on mobile and desktop devices in the U.S. this February, up 279% over the month a year earlier, according to ComScore. These sections are a core feature of Upworthy Collaborations. Upworthy Wants to Run Native Ads that Make You Feel Good | Special: Digital Conference
Upworthy lays out plan for sponsored content
Now we know how Upworthy’s going to make its investors wealthy. The New York-based publisher of social mission-driven, feel-good viral news content explained its game plan for sponsored content in a blog post on Tuesday, the core of its business-to-business revenue strategy. The first client is Unilever, which is using Upworthy to promote its Project Sunlight campaign. Upworthy lays out plan for sponsored content
