SEO, Video Content, and Pipelines :: The Top Content Marketing Infographics This Week

Quite a few great infographics this week on Content Marketing. This first one provides some guidance on SEO and breaks down the concepts using something we might all remember from grade school. Check out the SEO food pyramid:

Beyond a doubt video marketing is here to stay. If this isn’t a marketing strategy you’ve employed this year is the year to get serious about it. With technology, platforms, messaging, social, it’s never been easier to create video content and distribute it.

Here’s some trends that will help refine your mind around putting this into action:

Attract, engage, convert. Those 3 activities break down a great inbound marketing strategy. While this next infographic is specific to the staffing industry just about all of these tips can be used for any industry.

One of the biggest questions we get around content marketing is about tracking and measuring ROI. This infographic provides one of the best overviews of what to track and where to track it.

One thing to keep in mind when tracking content marketing is you’re going to have to rely on a stable of tools. From real time analytics, re-targeting tracking, email services, to even customized spreadsheets. The key is to start with one and expand from there.

For instance, if your not tracking something as simple as email conversions daily that’s a good place to start. Once you have that down then move onto another metric. Do this until you have as many of these individual data points that help you access your overall marketing strategy.

Another aspect of content marketing that goes unnoticed is creating content for every layer of your funnel. Starting at awareness all the way to support. This infographic stops at “Loyalty”, I’d put one more at the bottom and title it Support. Even with standard products or services there is an opportunity for support related content.

This layer helps current customers but it also helps staff or your team. When creating support content for the most commonly asked questions this provides them with something to easily send to people

I really like this next one as it breaks down the types of content marketers into “artists & scientists”. In truth you need to be a bit of both to truly execute a highly effective content marketing strategy.

Dive in:

Great round up of content marketing infographics this week!