What Are the Personality Traits of a Trusted Entrepreneur?

What Are the Personality Traits of a Trusted Entrepreneur?

What is the most important factor that can make or break your business? This may surprise you because, even more than a good product or service, customers must feel that they can TRUST you. KnowStartup cites ten personality traits that can help you build trust with your customers. In this article, we discuss three of them. Calmness… Read more »

Are Diverse Teams a Good Business Decision?

Are Diverse Teams a Good Business Decision?

Did you know that some companies are afraid of diversity? They believe that the more alike everyone is, the more they will get along, and then everything will run smoothly. Although, in some ways, these companies may be right, they are missing out on the big picture and potentially increased profits. Diversity actually increases creativity… Read more »

B2B RoundUp – Digital Marketers Longevity Tips, SEO, Four Ms, and Success in the B2B Space

B2B RoundUp – Digital Marketers Longevity Tips, SEO, Four Ms, and Success in the B2B Space

This weeks B2B roundup contains tips for SEO, content marketing burnout, plus how to track your success. First up is a good column on the value of 4 core SEO tactics and how to implement them: In this column, I want to highlight certain SEO-related tactics we’ve had success with in the past, and how… Read more »

B2B RoundUp – Gatekeepers, Change Afoot, Tips to Get Ready for Next Year

B2B RoundUp – Gatekeepers, Change Afoot, Tips to Get Ready for Next Year

Change is in the air in this weeks roundup. First up we  have a great story that provides some tips on getting past the content gatekeeper. The focus being  getting your content to the person or people who can make a decision: Get Your B2B Content Past the Gatekeeper We’ve all felt the frustration of… Read more »

B2B RoundUp – Business Plans, Small Content Wins, and Why Measuring B2B Content is Easy

B2B RoundUp – Business Plans, Small Content Wins, and Why Measuring B2B Content is Easy

The first post that get’s top billing this week comes from SearchEngineWatch. With the advent of big data and the ability to track just about everything in the world it’s important to implement simple iterative ideas that produce results. That’s the essence of this post here on small content ideas, it’s thinking small but by… Read more »

B2B RoundUp – Being Objective, Tips on Design and Conversion, and B2B Mobile

B2B RoundUp – Being Objective, Tips on Design and Conversion, and B2B Mobile

First up this week is a really good post on why it’s important as a B2B marketer to remain objective. We no longer live in an age where we can control the message (it’s debatable if we ever really did). In today’s media landscape you have to be seen both as objective and on the… Read more »

B2B Weekly RoundUp – Experiental Marketing, Mistakes, and Conversion Optimization

B2B Weekly RoundUp – Experiental Marketing, Mistakes, and Conversion Optimization

Traditionally industrial equipment shows are characterized by the loud background clanging and clanking of machines ‘doing their thing.’ Manufacturers assume that B2B buyers want to see the machines in action – after all, what they are buying is a machine, right? Certainly there are more servo based machines with less mechanical function – but many… Read more »