Total Experience Tips, What's On Deck Next Month, and a Scary Movie Inspires Content

Another rockin roundup this week on content marketing.

First up, we are increasingly living in what is called an “experience” economy. This buzzword has been on the uptick recently I’ve even heard Mark Cuban on Shark Tank mention it a few times in his response to investing. The first story tackles this head on with some spot on advice on integrating this into your own marketing… Marketing In The ‘Total Experience’ Economy

In 1999, Joseph Pine and James Gilmore first introduced the concept of an Experience Economy. The concept is that goods and services are no longer enough for consumers – that businesses must create memorable events and experiences that capture their audience and create experiences that transforms their brand’s value proposition.

Fast forward to 2014: timelines, swipes, pop-up shops, (snap)chats. We live in a real-time digitally enhanced world where Millennials feel compelled to check their phones every three minutes to enhance their personal experiences. Marketers have never had this amount of marketplace and social noise to work through.

October is just about over- can you believe it? Here’s 5 Content Marketing Ideas for November 2014

Content marketing is the act of creating, publishing, and distributing content like blog posts, photographs, images, videos, or similar that is useful or entertaining with the end goal of attracting, engaging, or retaining customers.

1. Thanksgiving Day, November 27, 2023
2. Video Buying Guides
3. Interesting or Entertaining Lists
4. Veterans Day, November 11, 2023
5. Have Customers Tell Your Story

Now while you’re implementing the advice from above here is 4 Content Marketing Mistakes to Avoid:

“Great content marketing requires everything to be unique and well-tailored to an audience, as opposed to trying to create content that fills a template that has worked for someone else in the past,” Paley told Business News Daily. “Sure, you can model a content strategy on a competitor’s success, but the content itself has to be unique to your brand and captivate audiences in a way that cuts through the noise of everything else on the Internet.”

This round up wouldn’t be complete without something scary so here is What This 15-Year Old Scary Movie Teaches You About Content Marketing:

Sometimes as content marketers we feel that the only way to acquire high quality links, hundreds of clicks or thousands of shares is simply to spend more and more money, which frankly completely misunderstands the reason content succeeds in the first place. We’ll explore some of these reasons in more detail in the following points, but the key thing to remember is to sometimes go better rather than bigger…

Why? Because It triggered an emotion, and that emotion led myself and many more to take to the net and immerse ourselves further into the mythology…