Content Marketing RoundUp - From Videos to the Biggest Mistakes You Could Be Making
Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception…