B2B Weekly RoundUp - Experiental Marketing, Mistakes, and Conversion Optimization
Traditionally industrial equipment shows are characterized by the loud background clanging and clanking of machines ‘doing their thing.’ Manufacturers assume that B2B buyers want to see the machines in action - after all, what they are buying is a machine, right? Certainly there are more servo based machines with less mechanical function - but many…
Content Marketing RoundUp - From Videos to the Biggest Mistakes You Could Be Making
Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception…
