Traditionally industrial equipment shows are characterized by the loud background clanging and clanking of machines ‘doing their thing.’ Manufacturers assume that B2B buyers want to see the machines in action - after all, what they are buying is a machine, right? Certainly there are more servo based machines with less mechanical function - but many machines were cycling (to create attention grabbing motion) without actually operating. Certainly they exchange payment for bent, bolted steel - but what they buy is a capability, and the value that represents to their business. Via strategy.consiliumglobalbusinessadvisors.com
Top 9 B2B Content Marketing Mistakes
In this blog were going to look a bit deeper from a more strategic perspective and also alert you to what mistakes you should avoid while creating your content marketing strategy.
Mistake 1: You Don’t Know Why You’re Doing This Marketing Activity
Mistake 2: You Don’t Establish Your Buyer Persona I.e., Your Typical Customer
Mistake 3: You Don’t Build Your Content Marketing Strategy According To Your Buyer Persona
Mistake 4: You Don’t Build Your Progression Plan
Mistake 5: You Don’t Set Up A Means To Measure And Track Your Results
Mistake 6: You Perform Random Acts Of Marketing
Mistake 7: You Try To Sell Your Product/service Too Early
Mistake 8: You Produce A Whole Heap Of Un-Remarkable Content
Mistake 9: You Don’t Incorporate Keywords Into Your Content
5 Core Attributes Of Experiential Marketing
Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass a wide range of other marketing strategies, from individual sampling to large-scale marketing campaigns. Here are five things to consider before delving into the world of experiential marketing.
- It Makes Your Brand Relatable
- It Creates Contextual Relevance
- It Creates Emotional Relevance
- It Makes Your Brand Worth Talking About
- It Makes Your Brand Social
Strategic Conversion Optimization For B2B Websites
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy.
B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I mentioned in my previous article about the relationship between organic search and conversion, B2B sales don’t have the same immediacy. Because it’s a much longer sales cycle, the focus tends toward a deeper level of engagement. Via searchengineland.com
Images from g2msolutions.com.au, expandedramblings.com, searchengineland.com
