Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss - Content Marketing RoundUp
A great roundup this week on content marketing. Everything from ROI and what you can tell your boss to get them on board. The show runner for this post dives deep into what you customers don’t tell you about your content marketing… They want to buy products/services that solve their problems or make them feel…
B2B Weekly RoundUp - Experiental Marketing, Mistakes, and Conversion Optimization
Traditionally industrial equipment shows are characterized by the loud background clanging and clanking of machines ‘doing their thing.’ Manufacturers assume that B2B buyers want to see the machines in action - after all, what they are buying is a machine, right? Certainly there are more servo based machines with less mechanical function - but many…
