What Content Marketing Closes Sales?
This is a common question we get asked quite a bit… what content closes sales? Then the follow up question… is there a form of curated content that closes sales? In this brief evergreen interview below Brian Kardon provides a really good starting point.First let’s cover the highlights of what he said: Match up content…
Content Creation - From Creativity to Supercharged Content
Creating content that stands out is a must. The story that follows gives some good advice on content creation: When it comes to a noisy online world, how do you make your content marketing efforts stand out? Do you conform to the “rules” and stay in the safe zone? Or do you take a…
Create Effective Content with the Active Reading Technique
With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an active reading approach. Harvard University, which promotes the reading habit as an essential skill for its students to develop,…
