Animate Your Photos With This New Instagram Release - Boomerang Thoughts and Responses

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Instagram announced a new video app called Boomerang that lets you turn everyday moments into something fun and unexpected.

If you’re a user of Instagram it’s definitely worth checking out.

Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Shoot in portrait or landscape. Share it on Instagram. Boomerang automatically saves it to your camera roll.

With looping videos and Hyperlapse, you experiment with motion in new and exciting ways. Now, with Boomerang, we can’t wait to see what you’ll create next.

The Verge covered it in detail today as well:

TechCrunch shared what can only been seen as their official mascot:

A few people have already wondered if this is the demise of Vine:

BI pretty says… yeah this is about Vine:

As does One Herald:

PR NewsWire puts a spin on it and asks if marketers will jump in:

And then there’s this…

This is a good point, 6 seconds was too long, now let’s cut that down…

This might be an interesting conversation to follow as it develops: