One of the best ways to build traffic to your website or blog is through what is called native advertising (or paid promotion). There’s really 2 ways to look at this.
First and most simple is using one or more of the below services and sites to promote your content across the web. Using most of these content promotion services really is simple. It comes down to consistently publishing content, load it into the service, and pay for views or clicks. Your content will show up on other sites in widgets or recommended sections.
The next form of native advertising is a bit different. This is where you have a publication write content that really looks like their own editorial. This form of content promotion has been picking up steam the last few years and I anticipate it will continue. Some of the native advertising networks below are just starting to dip their toe into this form of native advertising.
The sites listed below provide either both or one of the services I just described. Of course the easiest to get started is doing content paid promotion. The first few listed here you’ve probably already heard of but as you work your way down the list I bet you’ll find some new high quality sources to promote your content. So onto the list:
OutBrain
OutBrain recommend your content on the web’s largest and most respected media properties, including CNN, People and ESPN. And capture your target audience’s attention to drive better results for your business. Optimize your content, connect with audiences, and create long-term relationships with readers. It’s smarter programming that maximizes engagement and delivers higher revenues.
Taboola
Reach potential customers across the world’s most popular websites. Engage target audiences naturally, while they’re reading interesting content. Acquire customers, increase awareness or build an audience through content. Maximize revenue through third-party sponsored content. Optimize the value of your editorial and native content.
OneSpot
OneSpot personalizes branded content across websites, email, paid media and more. OneSpot’s machine learning technology automatically surfaces the most personally relevant content to your visitors across channels. OneSpot unifies engagement with your content across web, mobile, social, email and display channels — all informed by a central profile and history of each user.
Gravity
People are inundated with information and choices. In this environment, it’s hard for people to find the content that will interest them most on your site. Gravity helps your users find compelling content - enhancing user engagement. Gravity will double down on personalization - more specifically, the personalization of video, building powerful editorial/analytics tools, enabling developers and platforms to leverage the unique power of Gravity’s interest graph through SDKs, and more.
Cision
Cision’s PR and social software, rich analytics and in-depth insights serve communicators’ complete workflows to facilitate data-driven decisions. Find influencers, build awareness, share brand news with press releases, and track coverage across traditional and social media outlets with a single PR software solution. Search millions of posts and mine the data that will help you monitor the social performance and engagement of your brand to make informed business decisions.
Content BLVD
Want to see your products in YouTube videos? This just might be the easiest, most effective marketing you’ve ever done. Find YouTubers for free.
Vibrant
Vibrant is transforming content connections. It connect consumers with engaging and contextually relevant brand messages. From Content Distribution to Content Curation and Creation see how Vibrant can help your brand.
Disqus
The #1 way to build your audience. Disqus offers the best add-on tools for site owners to power discussions, increase engagement, and earn revenue. Engage by Disqus is the world’s most popular comment system. It makes communities easier for publishers to manage, and readers love using it.
RevContent
Revcontent is the world’s fastest growing content recommendation network, powering over 250 billion content recommendations per month.
Zemanta
Tech-forward digital media agencies use Zemanta to power their programmatic-native advertising and content marketing. Unmatched visibility into the bids, creatives, publishers and networks driving your success. Direct access to 25+ social, native, mobile and discovery networks designed to deliver your content to high-value audiences. Proprietary algorithms that automate bid management and budget allocation to ensure you hit your marketing objectives.
AdBlade
Adblade is the most innovative content-style ad platform, enabling advertisers to reach over 300 million monthly unique users across hundreds of top branded sites with the absolute assurance of brand-safety. Adblade offers a winning combination of innovative proprietary ad units, massive scale, distribution through select top-tier publishers, as well as unique features that give advertisers the confidence they need to launch their brand and direct response campaigns.
MyLikes
Powerful easy to use content management system democratizes publishing and empowers the long tail of publishing. Also deep learning-based AI system will analyze your audience and recommend personalized branded content offers that improve over time.
PubExchange
PubExchange will continuously tweak the amount of traffic you send to each of your partners so that it is always an even trade both in the short term and over the course of the partnership. It also Promote your partners’ content on Facebook, Twitter, Pinterest, or directly in your article content. It’ll track the links you share and help ensure your partners reciprocate every click.
HARO
HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. Help a Reporter Out (HARO) is the most popular sourcing service in the English-speaking world, connecting journalists with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. Its straight-forward pitching process allows sources to find topics related to their expertise, industry or experience, while allowing journalists to spend more time writing and less time sourcing.
Onalytica
Founded in 2009, Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. Onalytica work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities.
PRweb
Your news lives on the web forever, earning you new business time and time again. PRWeb is the leader in online news distribution and publicity. It offers various press release packages, enabling businesses of all sizes to increase the visibility of their news, reach new audiences, stand out in search, and drive traffic to their websites. PRWeb’s editorial team reviews, optimizes and distributes news releases to major search engines, journalists and bloggers. Following distribution, PRWeb provides detailed analytics that measure the impact and reach of online news releases.
iContact
iContact Pro dares to make marketing automation easy by allowing you to create and schedule triggered messages tailored to each contact on your list in record time. All it takes to start is an idea of what you want to promote, then just drag and drop your way to better results — it’s that easy.
Tagboard
Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook, just to name a few. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.
Unified
Finally, a business intelligence platform specifically designed to keep you in complete control of your social advertising. Unified helps Fortune 2000 brands and agencies increase ROI by turning their complex data into intelligence they can actually use to make informed and impactful decisions.
Brand Network
A streamlined platform to help you plan, create, publish, manage, optimize, analyze, and report on social ad campaigns. Bring all departments and vendors into the conversation with full control over brand governance and permissions. Create, approve, schedule, and deliver content, combining corporate and local efforts; boost posts into high-performing ads. Achieve efficiency across your social ad campaigns with software that drives media performance at scale.
Mention
Monitor your brand everywhere online. Monitor your competitors everywhere online. Scour the web, social media, and more for powerful market insights. Get live updates about your brand from the web and social media. Get in-depth brand intelligence tailored to your business. You want to build your brand & protect it from harm. Mention makes these objectives easy to achieve.
Plugg.io
Pluggio is a secure, web-based system to help individuals, businesses, organizations and marketers easily grow and manage their social media profiles. It includes a suite of tools to organize and keep track of multiple accounts, get more followers, and automate the finding and publishing of excellent targeted content.
LeadFeeder
Leadfeeder is a simple tool to know more about your website visitors and convert promising visitors into sales leads. Leadfeeder connects to your Google Analytics using the API and fetches data about website visitors. the companies that visited your website, their company details and common LinkedIn contacts in the company.
Rallyverse
Rallyverse is the content marketing platform for marketers who want to do more, and do it better: in social media, on email, on blogs, and in social selling. Rallyverse built technology and tools that enable marketers of all sizes to produce and share content that’s right for their brand and right for their audience.
Ads Native
End-to-end monetization software that allows publishers and developers to sell unique ad formats that flow seamlessly into content. It helps modern companies monetize by allowing revenue teams to build their own engaging experiences without sacrificing user-experience or control.
Adtile
Adtile is a patented native advertising solution pioneered for the mobile industry. The solution has an entirely new and delightful experience that embraces the needs of the end user. Adtile supports high-premium programmatic mobile advertising. It help brands create the kind of advertising that creates human connections.
Adyoulike
Adyoulike offers publishers an easy-to-use solution which enables premium inventory creation in the heart of their editorial content. Adyoulike helps brands to tell their stories and engage with people in a non intrusive nor interruptive way. Adyoulike is offering all its native inventory through its programmatic sell side platform.
Bidtellect
Bidtellect’s Paid Content Distribution Platform Provides Access for Marketers to the Most Sophisticated Web-Based Software. Bidtellect applies the best of both worlds – world-class people and technology – to deliver real results for your Native campaigns.
Connatix
Connatix is a smart solution allowing brands to feature their content across web and mobile media properties in a real native way. Content is displayed with a similar look and feel of other story items and users view it on the same platform. Using Connatix marketplace, brands can target their relevant audience while optimizing their budget for best results.
DistroScale
The DistroScale Content Marketplace connects top advertisers with exclusive, high quality, brand safe distribution opportunities across thousands of premium publisher sites. DistroScale’s Proprietary Platform creates a powerful end-to-end content distribution solution enabling targeted delivery of video & digital content, which adapts seamlessly across destinations & devices.
Kargo
Kargo is the creators and curators of an invitation-only marketplace for the world’s best brands and publishers. Kargo is the builders of next generation automated tools customized for a mobile-first world. Kargo is the team obsessed with delivering bespoke creativity, tailored technology and white-glove service.
MoPub
MoPub is a hosted ad serving solution built specifically for mobile publishers. Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world’s largest mobile ad exchange. Connect automatically to thousands of advertisers through MoPub Marketplace, the largest RTB exchange for mobile apps.
Namo Media
Turn your content stream into a revenue stream. Run Native Ads in Your Mobile App Today with Namo Media. In-stream ads keep your users engaged with your content. They’re less disruptive than banner ads and they perform better, making it a win-win-win for you, your users, and your advertisers. With Namo Adaptive Templates, the ad format is in your control. You can style the ads that appear in your content stream and monetize without compromising your user experience.
Nativo
Nativo is the leader in true native advertising: brand content served within publisher editorial streams, matched to the look and feel of each publication, fully integrated and consumed on the publisher site, across screens to deliver: Higher engagement rates for marketers, Premium monetization for publishers, Non-interruptive experience for consumers.
PowerLinks
PowerLinks is an open native advertising platform powering marketplaces and technology services for native ads across all devices, globally. PowerLinks platform enables innovation and accelerates revenue generation through open technology and global scale.
PubNative
PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The platform provides extensive tools for managing the most comprehensive global mobile native demand.
ShareThrough
All-in-one native advertising software for publishers, app developers and advertisers. Manage all forms of monetization, from direct sales to third-party programmatic demand with the SSP built for native advertising. SFP enables publishers to capture content marketing budgets where traditional, banner-based SSPs can’t. With analytics that measure engagement and attention, publishers can optimize native ad placements to maximize revenue.
TripleLift
Turn your content into beautiful in-feed native ads. TripleLift’s native exchange allows you access in-feed ad inventory across the world’s most premium publishers, directly through your own DSP. TripleLift offers a new source of website monetization that adds new, incremental revenue stream. In-feed ads match the unique look and feel of your site, adding to the consumers experience through seamlessly integrated ads.
Yieldmo
Yieldmo builds mobile advertising products driven by Design and Data. Find out how you can drive higher mobile revenue with ad products that improve the reader experience.
