Top Marketing Infographics EP01 - Art vs Science, Creating Content for Search, Tightrope of Content

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Another episode of infographics that you can download and digest to bring your content marketing to the next level.

First up, Adweek reveals how you can easily integrate sales and content marketing:

http://www.adweek.com/socialtimes/5-tips-for-effective-integration-of-sales-and-content-marketing-infographic/626968Sales and marketing on social are most effective when integrated, and creating customer experience teams allows your company to make the most of its resources and content. Highspot, a sales technology company, has compiled five tips for making the most out of your sales and marketing materials.

According to Highspot, there are a lot of expectations between marketing and sales, but the reality often differs in practice. Marketers may assume their content is contributing to big sales boosts, but 65 percent of that content is never used by the sales teams. Marketers should focus on creating sales-relevant material to further their goals. 5 Tips for Effective Integration of Sales and Content Marketing (Infographic) | SocialTimes

Next, Jack Bosworth shares a pretty popular infographic from Jeff Bullas on creating content that Google will love:

Creating content is a mix between an art and science. SalesForce and Kapost have partnered up to create a infograpic that shares where these 2 disciplines meet:

http://juntaedelane.com/content-marketing-art-science-infographic/Content marketing takes both creative and scientific skills which every marketer must possess. The success of a content marketing campaign is both an art and science.

Not convinced? The folks at salesforce.com and Kapost created an infographic that describes why content marketing is both an art and science.

Good content marketing lives at the intersection of art and science—and it falls short without input from both. Together, creative and analytical mindsets inspire content that drives connection, action, and revenue for organizations. Why Content Marketing Is Both an Art & Science [Infographic]

Creating content marketing is like walking a tightrope, especially if you want to create content that converts, here’s some advice on not falling off that rope:

Finally hubspot shares some convincing numbers on why content marketing is a highly effective content marketing strategy: