What an awesome slice of advice on content marketing this week. Much of the roundup covers the battle between native advertising and content marketing. Like most of our top content posts this one also is full of good stories that include great advice and insight.
First up, MarketingLand gives you advice on how you can connect with influencers to ensure you content marketing efforts
Creating content can be relatively simple and straightforward … Staff authors are listed here. Attend Marketing Land’s SocialPro conference and learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies … How To Get Your Content Amplified By Influencers
AdAge asks whether or not content really can save advertising? This isn’t really a fair argument as content marketing and what is common thought of as advertising really don’t share the same metrics, goals, or even process. Not all advertising is disruptive and not all content marketing is designed to play a role into sales. This story is still worth a read:
Point: Content marketing can’t prove effectiveness like traditional advertising … use to track unique visitors, incoming traffic from social media, engaged time, etc., on editorial content. The report yielded good news and bad news for editorial purists … Up For Debate: Can Content Really Save Advertising?
TopRanking reveals lessons learned by a blogger, #6 is probably one of the most important tips to ensure you have success with content marketing:
Blogging, Day 1 Dear Diary, Today I wrote my first blog post. Everyone is going to love it! I am going to blog every day. Blogging, Day 10 Dear Diary, I can’t think of anything to write. I’ve published one post, and the only person that read it was my mom. The format above may [… The Mortified Marketer: 8 Lessons To Help Evolve Your Content Marketing Strategy
CMI shares new research that reveals the differenc between B2B and B2C marketers. One of the more interesting things found is that B2C marketers feel more effective than B2B marketers. Dive into more of the findings here:
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. Learn more from the just-released B2C Content Marketing 2016: Benchmarks, Budgets, and Trends. Continue reading → … Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
Here is something that isn’t going away any time soon, the battle between native and content marketing, MarketingProfs shares a little more insight about what all this is about:
Though the industry might like to wait to discover which strategy decisively delivers the most results for the least spend, digital marketing is constantly changing. Marketers need to make informed decisions between these two strategies right now … The Battle Between Content Marketing and Native Advertising
TheDrum also weighs in on branded content and wonders is this form of content giving content marketing a band name?
It’s difficult to put an exact figure on how much is spent on content marketing annually, not least because it depends on whether you’re talking about work being produced on behalf of brands or what they create in-house. According to PQ Media, the … Is branded content giving content marketing a bad name?
Hollywood has some of the best stoytellers on the planet. Here’s a few things you can learn from the A-List Hollywood talent:
From troubled sports agents to hyper blue tang fishes, dating experts and baseball managers, let’s explore some poignant lessons I’ve gathered on content marketing from the most unlikely of places: Hollywood movies and their leading actors. Content Marketing Lessons From Hollywood A-Listers
Finally, the Australian version of Huffington Post shares some tips on how any small business can capitalize on content marketing. Few takeaways from this quick piece. Video is on the rise, it never takes as long as you think (creating content), and most important consistency is key.
It’s become a buzz term in the last few years, but content marketing has been around since before David Hasselhoff could grow chest hair. And while it’s now considered a necessary tool for small businesses to build their brand, it can be daunting … How Small Business Can Capitalise On The Content Marketing Boom
