Another great roundup of content marketing related posts this week. The first one comes from Heidi Cohen where she highlights 3 types of content you can’t ignore. The great thing about each one of these items is with a little bit of focus and effort they are simple to execute:
3 Types of Basic Content You Can’t Afford To Ignore
Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails. The post 3 Types of Basic Content You Can’t Afford To Ignore appeared first on Heidi Cohen…. Read More…
The next story delves into one secret to a highly effective content marketing strategy- targeting influencers or VIPs. This is a combination of an art and science but when done correctly it gives your content credibility and reach. While this post speaks to the sharabiltiy of content it transfers over well to general creation of content that will pique the interest of influencers:
How to create content VIPs will love to share
One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets. I actually just shuddered a little bit thinking about it. (Because I have been there way … Read More…
This next story highlights that content marketing has a solid home in radio. I highlight this story because it’s not just radio as I feel any content marketer can execute a audio strategy. There’s much talk about video in content marketing but audio (podcasting, etc) still has legs and room to grow. I’d use this next story as some inspiration to get started:
Content Marketing Belongs on Radio
Storytelling is suddenly very much in vogue for retailers. Advertising agencies, once the kings of creating commercials, are now shifting to “content marketing” campaigns, focusing on the lifestyle of their clients’ products or services. Rather than … Read More…
In the ever changing world of Google and YouTube here’s an announcement you might not have seen:
Google Product Listing Ads Come to YouTube Allowing Retailers to Promote Own Products by @mattsouthern
Today Google announced an integration between its product listing ads and YouTube videos in a feature its calling TrueView for shopping. TrueView for shopping allows marketers to take full control over the ads that appear alongside their videos, right down to the product images, details, and calls to action. Whether you’re making a video review of a product, an instructional video on how to use a product, or perhaps a top 10 list of the best items in a product category — you can now show the right ads at the right time, encouraging viewers to click to buy the … Read More…
Case studies are great but what is even better is when someone pulls back the curtain and shares a little insight from their own efforts and marketing. Here’s story that does just that:
How I use content marketing to generate more than 50% of my product business revenue
People call me a “content marketer” often (not sure if it’s a compliment or insult), so let’s talk about how you can use the articles you write to sell the products or service you’ve got. Too often, clients, friends, and confidants (i.e. people I … Read More…
Finally, one of the biggest questions we get about the Listening Engine typically goes like this…
“will it work in my industry or niche? My niche is boring there is not content in my niche.”
There hasn’t been a niche or market we haven’t been able to create a Listening Engine for. We’ve done some large niches and small niches I’ve never heard of. Typically we start with where the heart of this next story lies:
4 Effective Customer-Centric Content Marketing Ideas for “Boring” Industries
Link-building seems so much easier for some industries. An exciting product means exciting marketing opportunities, right? Maybe, but working with a client in a so-called “dull” industry doesn’t mean the marketing itself has to be inherently drab…. Read More…
