Later this month, Oracle Oracle will bring together a diverse group of modern marketing leaders—representing dozens of industries—to discuss the art and science of creating and distributing great content.
What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities. OracleVoice: Secrets To Great Content Marketing: Value, Place, And Being The Best
Case Study: 5 Steps to Create a Killer Content Marketing Strategy
The most popular content on the internet typically has no commercial slant. Somehow, someway, a company needs to connect their content back to the underlying purpose and philosophy that guides their business. You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics.
Step #1: What Are Your Customer’s Problems And Obstacles?
Step #2: What Are Your Product Results And Benefits?
Step #3: Determine Your Messaging, Categories And Structure
Step #4: Manage The Creation Process
Step #5: Create A Uniform Content Template Case Study: 5 Steps to Create a Killer Content Marketing Strategy
The Content Ninjas Guide To Choosing World-class Images
You write a stunning blog post and craft a captivating headline. Just as the quality of your headline affects the number of readers clicking through to read, one other element also affects click-throughs and reading your primary image. This often overlooked element will show on Facebook, Twitter, possibly within your blog archives, and definitely at the top of your post.
#1 Relevant
#2 Authentic
#3 Color
#4 Emotional
#5 Leverages Curiosity
3 Tricks to Create Premium Video Content on a Budget
If you’re a startup trying to grow on a shoestring budget, you probably know two things about video marketing: (1) you’ve got to have them to get noticed among your competitors, and (2) they can be incredibly expensive to produce.
Fortunately, there are workarounds that’ll let your organization create high-quality, premium video content without breaking the bank. 3 Tricks to Create Premium Video Content on a Budget
