One thing you’ll start to notice as you embark on content marketing is that much of it’s success depends on your reach and how much content you can produce. Content marketing is one of those things that once you get into a rhythm it will really start to click but eventually you will hit a plateau.
Once you hit this bump you’ll immediately start to find ways you can scale your content. I mention all this because the scenarios mentioned below from MarketingLand give some focus to this issue:
Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop. The problem is often that they don’t scale their efforts properly. Having a strategy for achieving scale is essential to success. In today’s post, I will show three ways to do that.
Scenario 1: High Article Posting Frequency
Scenario 2 Social Media Breadth
Scenario 3 Social Media Concentration
The one caveat I’d add here is content marketing is about much more than social media marketing. So take some of these ideas and apply it first to your own platform. Social is good but ultimately social isn’t the best conversion opportunity you have.
