Visitor Hacks, Journalist Advice, B2B and Facebook - This Weeks Content Marketing :: EP08

Another awesome episode of the content marketing roundup. Today we cover tons of advice you can put into action right away in your own marketing. First up is advice on increasing your readership rate of your content:

http://contentmarketinginstitute.com/2016/01/visitors-read-article/After your hard work, your visitors better read the whole blog post. But here’s the cold truth: They probably won’t. Learn how to entice them to read the whole thing or at least how to get more from them even if they don’t read it all. Continue reading →

Hey, Content Marketers: Here’s How to Think Like a Journalist

Journalists don’t just pitch stories to their editors, interview sources and write articles. Regardless of their publication or medium, journalists are storytellers. They engage their readers, fulfill their thirst for information, build relationships and tell compelling stories that remain in readers’ memory. Read more…

How Abraham Lincoln Can Help You Build A Better Team

They say that those who do not study history are doomed to repeat it. How many wheels can your team afford to reinvent? Sometimes, it’s okay to stand on the shoulders of giants, especially when it comes to dealing with people. Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams. Read more…

How To Uncover SEO Content Marketing Ideas With Google Search Analytics - Search Engine Land

http://searchengineland.com/uncover-seo-content-marketing-ideas-google-search-analytics-239925Read more… How To Uncover SEO Content Marketing Ideas With Google Search AnalyticsAnd while Search Analytics data is still not reliable for connecting individual keywords to direct leads, the opportunity to build out content marketing campaigns through keyword research is significant. In this column, I am going to showcase three

6 Content Ideas Every Marketer Should Steal From IBM

http://contentmarketinginstitute.com/2016/01/content-ideas-steal-ibm/Read more… IBM’s enterprise content experience strategist shares six ideas that can help scale your content processes and provide your customers with more remarkable experiences. They’re steal-worthy ideas for any strategic content marketer. Continue reading →

 

We also suggest this video on whether or not B2B marketing can work on Facebook. Some important points made within: