Content Marketing Tips RoundUp - Video, 5 Steps, and Choosing Images
Later this month, Oracle Oracle will bring together a diverse group of modern marketing leaders—representing dozens of industries—to discuss the art and science of creating and distributing great content. What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting…
Content Marketing RoundUp - From Videos to the Biggest Mistakes You Could Be Making
Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception…
Windows 8.1 Review RoundUp
Windows just rolled out an update (8.1) to their mobile platform and overall the update is greeted with praise. Here’s the highlights: Windows Phone 8.1 review What can I do for you, David? Theres a woman inside my Lumia 1020 who greets me every time I hit the search button. She keeps my schedule…
Create Effective Content with the Active Reading Technique
With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an active reading approach. Harvard University, which promotes the reading habit as an essential skill for its students to develop,…
Google unmasks with Google Authorship
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding.This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as…
So Here’s How UpWorthy Plans to Expand Revenue
Upworthy the viral powerhouse just released an interesting model for revenue. Here’s some recent takes on what it’s all about: Website Upworthy has turned digging up emotional videos and attaching irresistible headlines to them into an art form. Now the company wants to start making money off your clicks. MoreVice Media Is Considering Going PublicBest…
