Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss - Content Marketing RoundUp
A great roundup this week on content marketing. Everything from ROI and what you can tell your boss to get them on board. The show runner for this post dives deep into what you customers don’t tell you about your content marketing… They want to buy products/services that solve their problems or make them feel…
B2B RoundUp - Business Plans, Small Content Wins, and Why Measuring B2B Content is Easy
The first post that get’s top billing this week comes from SearchEngineWatch. With the advent of big data and the ability to track just about everything in the world it’s important to implement simple iterative ideas that produce results. That’s the essence of this post here on small content ideas, it’s thinking small but by…
