Metrics, Scaling, and Staying Sane with Content Marketing
Another awesome round up on content marketing today. We cover everything from bridging the gap, how to measure and analyze to the common frustrations you may face in content creation. First up is a post that pays tribute to Monty Python to make a great point about focusing on the right things with content marketing.…
Content Marketing RoundUp - Length of Content, Social SEO, and Ideation
For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information…
Google unmasks with Google Authorship
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding.This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as…
