B2B Weekly RoundUp - Experiental Marketing, Mistakes, and Conversion Optimization
Traditionally industrial equipment shows are characterized by the loud background clanging and clanking of machines ‘doing their thing.’ Manufacturers assume that B2B buyers want to see the machines in action - after all, what they are buying is a machine, right? Certainly there are more servo based machines with less mechanical function - but many…
Don’t Rely on Google or Facebook and Misconceptions About Content Marketing
Another roundup on content marketing. The first story comes from Sean Clark and covers an important point about why it’s critical to not rely so much on Google and Facebook (or Twitter). From our own experience we know this is a critical mistake you don’t want to make. Many companies have a love hate relationship…
So Here’s How UpWorthy Plans to Expand Revenue
Upworthy the viral powerhouse just released an interesting model for revenue. Here’s some recent takes on what it’s all about: Website Upworthy has turned digging up emotional videos and attaching irresistible headlines to them into an art form. Now the company wants to start making money off your clicks. MoreVice Media Is Considering Going PublicBest…
