Why would you want to share other people’s content? That’s one of the biggest questions asked about content curation.
Here’s a good video interview that goes into detail about why it’s a perfect fit for anybody creating content.
Here’s a quick recap of some of the key points covered:
Sharing other peoples content should be integral part of your content strategy as a content producer as it ensures you’re part of the community and for lack of a better phrase “part of the conversation” around your market or niche.Essentially sending along valuable ideas and content allows you to be part of that eco-system.
You really gain 2 core benefits from sharing other people’s content:
- First, Your helping the person who created the content amplify their content… basically paying it forward.
- Second, by curating your building authority. Either your views are supported by other people or your adding an alternative view from someone else in your market.
There’s another core benefit here. As you share content you pop up on other peoples radar. This is one of the most hidden ways to get noticed within any market or niche. It’s also one of the core reasons why we suggest that after people curate on their site they then focus efforts on social sharing.
