When it comes to digital advertising it seems Google, Facebook, and Twitter, get all the press. But one of the best platforms for a business to market within is LinkedIn. Over the years it has matured into a highly focused and effective (although expensive) marketing channel.
Just recently LinkedIn announced a new functionality that allows for LinkedIn profile targeting.
This exciting new functionality makes it possible for marketers to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts. This ability, combined with LinkedIn’s profile targeting, will allow our clients to market products and generate opportunities to the right personas within the accounts that matter most to them. Our goal is to give them a platform that accurately targets influencers, and empowers them to deliver relevant content that translates into meaningful results.
That’s a pretty powerful addition to the platform. What this really allows is for a much more targeted reach ensuring your message or offer hits the right audience. The promise as with other targeting in similar networks is you will increase exposure with influencers and your most important customers or people who would be high profile leads.
So how does this work?
Customers come to LinkedIn with a list (or lists) of accounts they’d like to engage on LinkedIn using one or more of their advertising products. Their platform then cross-references this list against the more than 8 million Company Pages in the LinkedIn ecosystem and creates an account target segment based on this match. To meet specific marketing objectives, they also allow customers to further layer additional profile information such as, job function or seniority, to get their content in front of the most appropriate people in the organization.
LinkedIn Account Targeting is available to customers purchasing Sponsored InMail and Sponsored Updates through a LinkedIn account representative, and we plan to expand this to our self-serve clients over time. You can read more from LinkedIn on their post… Introducing LinkedIn Account Targeting | LinkedIn Marketing Solutions Blog
