Want to make your content curation efforts last longer?
Find content that doesn’t go out of style, also known as “evergreen” content.
Of course we live in the information age, where everything is always in flux, but within your market people will always have specific questions they want answered and the answers to those questions do not change often.
These are the “fundamental questions” every participant in a given niche asks time and time again.
This kind of content will help you build trust and keep your readers coming back for more. It’s the shelf life that matters. Extend your efforts by choosing content that never goes out of style.
Ask yourself if the content you want to curate will be relevant 3-4 years from now.
If the answer is “Yes!” it’s probably evergreen content. If not, your curated content will not last as long on the shelf. These are good questions to ask, especially when you consider the time you spend curating.
A few years ago (how’s that for evergreen content) I put together a post that explains a little more of my thinking on evergreen content. I believe much of what is covered there relates to both created and curated content:
Evergreen content is content that never goes out of date.
I also realize that in many areas it’s important that you educate and inform on the latest trends, market moves, etc.
There is a time and place for that, but this is where I’m coming from … I am a huge consumer of content; I also engage with people quite a bit. More times than not, I see people pressed for time releasing content that has a shelf life of 2 to 3 months (or less). With an easy refocus, I believe they could take the same time and effort and produce content that will pay off longer. For topics and insights that have a short shelf life I suggest the use of social and real-time platforms. The Case for Pure Evergreen Content
