What’s a Good Content Strategy, Tips, Audits, and Advice :: Content Marketing RoundUp

Have we got a great content marketing round up this week. From tips on creating content to rock solid step by step advice on taking your content to the next level.

First up, comes a great piece of content that likens a high quality content plan to a high quality diet (glutton free)…

What’s the right content marketing balance between informative and promotional? To answer this question and to develop a balanced approach to content, we use the concept of “food groups” originated by Ann Handley in her book, Content Rules. We think about …… A Good Content Strategy Is Like a Healthy Diet

This next story covers a hidden gem in crating a highly successful content strategy, a competitor content audit. If you haven’t done this for your market or your niche definitely check out this article to pick up some tips:

Auditing your competitor content is a great way to get a feel for what content works to drive links and social shares. You may also get a sense of how and to what level they’re investing in their content marketing endeavours. By competitor you could also …… Content Marketing Tip of the Week: Competitor Content Audit

Now after you’ve conducted your competitor audit it’s time to go a little deeper. Vertical Measures has some advice on creating content that will connect with the heart of your target market:

As well as content marketing, SEO and social media best practices. As a result, we at Vertical Measures have created the following eight-step approach that businesses can adopt to begin the quest of creating content their audience will find and love …… 8 Moves To Creating Content Your Market Will Find & Love

Creating solid content and curating alone isn’t going to cut it. Sure that’s the foundation of any great inbound marketing strategy but where the rubber really meets the road is in y our distribution strategy. This next article covers how to think about distribution and how to discover hidden opportunities:

For businesses that want to differentiate and create a meaningful connection with buyers across the customer lifecycle, content is the answer. This is especially true with business buyers. According to research from IDC, 56% of the buying cycle is searching for and engaging with content. And according to Forrester, 66% to 90% of the buying cycle is complete […]… Beyond Content for Marketing – Channels of Distribution and Being the Best Answer

Finally to tie it all together we have 3 tips on executing a highly effective content marketing strategy:

86% of B2B and 77% of B2C organizations use content marketing. This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn’t work anymore.

1. Step Out Of Your Content Comfort Zone
2. Deliver What Your Audience Wants
3. Get Creators

The 3 Building Blocks Of Content Marketing Success

That’s all for this week and look forward to seeing you on next weeks content marketing roundup.