We’ve been in the content game for a long time, and we’ve seen firsthand how it has evolved. When Brafton launched its content services in 2008, we were all about short, keyword-based news articles. They were a success at the time – but as the …… Content marketing THEN vs. Content Marketing NOW (in GIFs!)
With 2015 well underway, I wanted to look back at the winners and losers in content marketing from the past year. But as I started compiling my data, I saw a surprising trend emerge. The companies that killed it with content were smaller, fast-growing …… Brands Lost Big With Content Marketing in 2014 — Here’s How to Recover This …
17% of respondents said they will increase direct mail spending in 2015. The StrongView survey didn’t specifically address spending on content marketing, but several other recent research studies have indicated that many companies will significantly …… 2015 Marketing Budget Trends by Channel
Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no longer thought of as a trend, but as a verifiable opportunity to drive …… What Is The Future Of Content Marketing And How Can You Prepare?
To show salespeople how content can be used to not just market but also sell, pass along this infographic from KnowledgeTree. It translates tried and true best practices from content marketing into a new practice: content selling…. Content selling: The next evolution of content marketing (Infographic)
Turns out our brains can be tricked, and there are ways we as marketers can capitalize on these amazing mind hacks. You’ll definitely want to check out the story on…. 2 Mindhacks to Keep Marketers From Losing Out
Marketers are heading into 2015 more focused on email marketing than new technology, according to a survey from Campaigner. Findings revealed that marketers are hungry for new email marketing tips to boost their campaigns. The survey found that just 10 …… Supercharge your Strategy: Email Marketing Tips for 2015
Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015. According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers […]… Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report
The web world is changing and so are the marketing strategies to promote a business online. It has been said that an image speaks a thousand words, which is going to be true in 2015 as visual content is going to take the lead. How will you use images and …… Visual Content to Rise In 2015
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