Another great content marketing round up this week. I expect in the coming weeks we’ll start to see more predictions for the next year but I still want to try to keep the stories we select evergreen. The first one is just that.
Have you wondered if you should be blogging? Maybe you shouldn’t be, just maybe there’s a more effective way to reach your target market (or maybe not)…
According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.
While I won’t deny the power of a good blog on the right site (seriously, as a writer, I’m pro-blog in general) to do all of those good things and more, you should always question anything that’s touted as the right answer for everyone (and everything). So should you blog? When Is a Blog the Right Form of Content Marketing? - Moz
I almost didn’t select this story because the premise is absurd- but then I thought about it. This is a challenge for many people because they think about their company or brand as an entity or thing. I won’t wade into the corporations are humans debate but thinking more about your brand as a entity with feelings and emotions will help you connect better with your target market:
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to your blog, and a few lonely clicks from various calls-to-action. When you listen for the response, you hear nothing but crickets. Why? Perhaps you forgot to leave your bullhorn at the door.
Wan’t a teaser of some of the key elements to put into place:
Your handshake moment, 3 steps to speak human, Be storied. Be humble. Be relevant. Be clear. Be helpful. Be concise. Be consistent. Speak human, be human. Via contentmarketinginstitute.com
This next story has been trending when I put this post together. It makes an interesting point and I believe this discussion will continue well into the next year:
Content in crisis: Content marketing vs. sales enablement
Content marketing is white hot right now. In our recent B2B Mobile Marketing report, marketers identified it as not just one of their top priorities but as the top priority in their current marketing efforts. But it’s also experiencing a significant crisis of confidence, as more and more content is being produced, making it harder for any individual marketer’s “hello world” blog post to stand out.
The bottom-dollar question: Is content marketing still worth it? Via venturebeat.com
If you made it through the last story and still convinced that content marketing is the way to go here are some key components you should have in place:
4 Essential Pieces of an Awesome Content-Marketing Strategy
With all the websites for consumers to visit, marketing had to keep pace and digital ads started popping up online. As personal email was adopted by everyone around the world, newsletters also came on the scene as another important marketing tactic. Then came social media and mobile ads shortly thereafter. With all these outlets for marketing online you might be tempted to think that’s all there is, but the truth is that the newest essential ingredient in your holistic marketing campaigns is content marketing. Via entrepreneur.com
That’s all for this week, as usual stay tuned for the next round up post.
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