Another awesome round up on content marketing today. We cover everything from bridging the gap, how to measure and analyze to the common frustrations you may face in content creation.
First up is a post that pays tribute to Monty Python to make a great point about focusing on the right things with content marketing.
Monty Python fans will remember the iconic Bridge of Death scene from Monty Python and the Holy Grail in which the old man from scene 24, the Keeper of the Bridge of Death, asks the grail seekers three questions to acquire passage across the bridge. After the first knight easily gets past, two more are dispensed into the Gorge of Eternal Peril until Arthur, King of the Britons, beats the keeper at his own game by asking him a question back (“African or European swallow?”). h/t demandgenreport.tumblr.com
Now this next story I chose because I really like the the simplicity of the images provided. Sure these images aren’t a fancy infographic but but what they explain exactly how you should be looking at the content you produce.
Content Marketing: The 4 Most Critical Components to Measure & Analyze
Content marketing has gained much traction over the last 18 months and for good reasons. It’s becoming an important part of any organization’s marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.
Content marketing also has an immediate impact on search. The latest updates from Google (e.g., Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in place to promote that content. Via searchenginewatch.com
Here’s why this next story is one to read. It talks about a topic that is just as important as creating content- promotion. This ensures the time and effort you spend in creation truly pays off.
Want to Stay Sane? Scale Your Content.
You’ve been burning the midnight oil, but finally it’s finished. Your whitepaper. You feel about it nearly as fondly as you feel about your first born child. And just like a child, you have to let go and release it into the world. You do so with a mix of excitement and trepidation. You post it on your website, sit back, and sigh with self-satisfaction at a job well done. Via dmnews.com
Next is some spot on advice from Convince and Convert and a short video that is well worth watching…
This is the true purpose of content marketing
This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).
This is the true purpose of content marketing
Finally here is a story from CMI on why content marketing is a movement you should start to embrace:
Have You Joined the Content Marketing Movement?
In the last few years, the words “content marketing” have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by the Content Marketing Institute (CMI):
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action. Have You Joined the Content Marketing Movement?
As a bonus here’s a great Twitter update from Steve Lazuka that makes an awesome point on creating content:
Do not address your readers as though they were gathered together in a stadium." - David Oglivy http://t.co/LckVIpy6yq
— Steve Lazuka (@SteveLazuka) May 2, 2023
