Quite a few competing stories in today’s roundup. First up, email is still critical to succeed in content marketing, This first story dives into how to easily marry your content marketing to your email marketing strategy:
Becky Hirsch on the road to becoming a holistic digital marketing organization, the marriage between email marketing and website optimization is one of the most valuable steps. Here, I’m going to share four ways your website’s optimization strategy can enhance your email marketing efforts, and vice versa. Let’s get started 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
Visual storytelling is increasingly becoming very important, here is some advice to nail the visual side of your marketing:
Visual storytelling isn’t successful when you slap a few stock images onto your blog. Your visuals deserve more than a second thought. Here are three factors and examples to help you craft your visual content carefully and effectively. Continue reading → 3 Proven Ways to Nail Visual Storytelling
Is your content marketing highly effective? Are you efficient in creating your content and distributing your content? Here’s a study and some advice on how to become more efficient in your content execution:
How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best to answer. The article was inspired by a new study that finds content marketing waste and redundancy cost business to business companies nearly a billion dollars a year. Not only are companies challenged to create [ Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion
The next story shares how to avoid disasters in your marketing automation:
As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to today. In fact, research has found that 79% of top-performing companies have been using marketing automation for more than 2 years. Over the past five years, I’ve consulted with clients [ How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps
One of the biggest elements that drive success with content is engagement.
So you’ve developed a content marketing plan, and you’re producing tons of great content — the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers. Engagement: How To Unlock The Key To Content Performance Success
Tata Consultancy Services’ omni-channel promotion for the Amsterdam Marathon surpassed its business goals by going way beyond conventional marketing. Content marketing is still searching for its purpose. In the past few years brands have been given a Content Marketing Runs on Inspiration
Following up on a promise it made earlier this year, Facebook is continuing its testing of e-commerce features by rolling out the service for users in Australia. Offering specific pages the ability to create posts with a “sell” button, this latest Could Facebook’s E-Commerce Test Redefine Social Media Marketing?
How can you create content using Agile methodologies while maintaining quality and consistency? Set up separate – parallel – sprints for marketing and content marketing efforts.Continue reading → How to Make Content Marketing Work With an Agile Team
Build a strategy around real, positive change and use content to bring it to life … Now massive, it’s cited as the quintessential ‘marketing as service’ case study. Entrepreneurs connect and seek advice there, and content’s super specific Article overflow: are spam and content becoming interchangeable?
