In this episode there’s quite a few stories on advanced strategies in executing a content strategy. First up a story from CMI that dives into how to put strategy into content marketing:
The Content Marketing Institute’s (CMI) 2015 reports on B2B and B2C (business-to-consumer) content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results. For instance, while 86% of Putting the ‘Strategic’ Into Strategic Content Marketing
Here’s a great infographic shared by Mark Fidelman:
The Universal Content Marketing ROI Matrix <it's about ROI #smm #marketing pic.twitter.com/vG4lKZ0dWq
— Mark Fidelman (@markfidelman) November 8, 2023
We are seeing more and more of this- testing of native advertising methods. Here’s a story that breaks down how an Australian newspaper is trying something new:
“The market expects native to be a premium offering and as demand continues to grow, marketers and agencies are looking for smart effective content marketing solutions from … processes using SEO, data and social insights to provide the best possible News.com.au Reimagines Native Advertising With New Targeted Model
Here’s a little more insight on the difference between native and content marketing:
Industry leaders and business owners may sometimes use content marketing and native advertising interchangeably. On the contrary, though, the two are completely different forms of marketing, and get different results with each. While you can use the The difference between native advertising and content marketing: what you need …
Content marketing is a awesome strategy for building thought leadership. It doesn’t matter what market or niche your within, creating content is one of the paths to becoming a thought leader, here’s some tips to get you started:
The definition of an authority or thought leader is essentially a well-known, recognized expert in a given niche or industry. Since expert knowledge is required it follows that becoming an authority isn’t easy, and usually involves many years of How content marketing can help you become the thought leader in your industry.
White Fuse Media shares 5 tips that you can execute right now to inspire action from your audience:
Here are 5 good tips for content marketing Ideas that can inspire action (With Examples) » https://t.co/ASLR33hEQ1
— White Fuse Media (@whitefuse) November 9, 2023
This next story covers an important issue anybody starting out with content marketing struggles with: traffic. Dive in to learn 4 steps to increasing your traffic right now:
Linkable assets often fall into this category too. Long-tail content is content that actually targets some long-tail keyword phrases in the hopes of ranking and gaining some search engine traffic. This sort of content needs to be niche and in-depth. 4 Steps to Using Content Marketing For Businesses With Low Traffic
Not often talked about but an important aspect of any content strategy- customer engagement. We talk about this often that content plays 2 roles, the top of your funnel and audience feeding. This story from Marketo shared by Marsha Collier will help you create content for your existing customers:
4 Ways to Write Content for Customer Nurturing via @Marketo https://t.co/5XvLOKfcKx #marketing
— Marsha Collier (@MarshaCollier) November 7, 2023
To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion. Read the full article at MarketingProfs How to Create a Post-Lead Content Marketing Strategy
Inc shares a story that talks about when you’ll start seeing results from content marketing:
How Long Does it Take to See Content Marketing Results? @KelseyLibert https://t.co/SSZ8kb5D1t
— Inc. (@Inc) November 8, 2023
Thumbnails courtesy econtentmag.com, bandt.com.au, memeburn.com, examiner.com, searchenginejournal.com, marketingprofs.com
