A great roundup this week on content marketing. Everything from ROI and what you can tell your boss to get them on board. The show runner for this post dives deep into what you customers don’t tell you about your content marketing…
They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while.
Content marketing is awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to your customers.
A solid content marketing strategy is a fantastic way to frame your thought process towards delivering something of value to your customers. Good content marketing is not the end result but a delivery vehicle. Customers Don’t Want Your Content Marketing
If you have a few minutes watch a solid interview on using profiles in creating your content plan
How To Add Endorser Profiles To Your Content Marketing Plan: Interview With Kevin Getch
In every round up we try to add one story that covers ROI , the story we highlight today provides some spot on advice on tracking and measuring your return on investment with content:
How To Calculate Content Marketing ROI
Content marketing sure is in fashion at the moment. But lots of people are, perhaps understandably, reluctant to follow fashion for fashion’s sake.
Senior managers in particular often want to know – beyond the oft-repeated marketing buzzwords – what demonstrable results they can get from investing in content, and how this can all be measured. They’re looking for clear impacts on the business’ bottom line.
There’s an ongoing debate around content marketing and return-on-investment (ROI): basically, we’re all doing it, but few people really know how to measure it’s value – or even if it’s full value can be measured. How To Calculate Content Marketing ROI
Do you feel content marketing is a fit for your company or organization but you’re boss isn’t quite there yet? Here’s six approaches to get your boss on board:
6 Things Your Boss Wants to Know About Content Marketing
You’re already sold on the benefits of using content marketing to attract and nurture customers, but now it’s time to sell it to your boss.
Maybe he prefers to stick to what he knows and what has worked for your company in the past. Or perhaps he needs some time to take it all in. Whatever the case, it’s your job to convince him. The trick is to think like him and anticipate his questions.
- Do We Really Need It?
- What Does It Cost?
- Can It Work With Our Existing Marketing Strategy?
- Whats The Return On Investment?
- How Do We Measure Success?
- What Do We Need To Get Started?
Here’s 10 interesting facts to keep in mind as you build your content plan, all backed up with sources, click the link below to dive in deeper.
10 Shocking Facts About Content Marketing Today
Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic speaks volumes. However, the content marketing industry is just beginning to bloom as more people turn to it to exhibit their company brand and message.
1. Companies With An Active Blog Generate 67 Percent More Leads Per Month
2. On Average, Content Marketers Are Using 12 Different Tactics
3. About 86 Percent Of B2C Companies Use Content Marketing
4. B2B Marketing Teams Spend 33 Percent Of Their Budget On Content Marketing
5. Social Media Sites And Blogs Reach Eight Out Of 10 Internet Users In The U.s.
6. Email Is The Most Popular Form Of Communication
7. Approximately 47 Percent Of B2B Marketers Regularly Use Linkedin
8. Nearly 87 Percent Of B2B Companies Use Social Media To Distribute Content
9. Companies That Blog 15 Times Per Month Get Five Times More Traffic Than Those That Don’t
10. Only 44 Percent Of Companies Outsource Their Content Marketing Efforts
10 Shocking Facts About Content Marketing Today
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