Another awesome round up on content marketing this week. Today we cover customer nurturing, creating dynamic content, tips and more tips.
As with all of our round ups we highly suggest you keep this tab open and dive into each and every story — then put it into action.
Before I jump in I should mention we are just 2 weeks away from the official release of Curation Suite v2.0 (which helped me put this roundup together in minutes).
First up we have a story talking about the important of having a content strategy that helps with your customer engagement and nurturing:
Customer nurturing involves building and maintaining effective and long term relationships with potential customers throughout their self-directed journeys. Creating a customer nurturing strategy that is based on best practices starts with putting goals in place, implementing the best solution, and integrating your nurture programs. Let’s dive into these three areas in more depth! 3 Steps to Formulating an Effective Customer Nurturing Strategy
We can’t stress this enough, Examinor.com shares why content distribution is the key to your content marketing. I’d go a step further and say this is almost the number one indicator of having true success with any form of content driven marketing.
You can post content directly on social media, but not every social media site is suitable for doing this. Another strategy is to use social media as a broadcast tool. This is what many people do with Twitter. Twitter only allows you 140 characters Content distribution is key to your content marketing program
Entrpreneur predicts that dynamic content will deliver the holy grail the marketing industry. Let’s just say we think they are half right…
Why Dynamic Content Will Deliver for the Marketing Industry by @cynthiahprice http://t.co/rUmDgqKkSE
— Entrepreneur (@Entrepreneur) October 5, 2023
Reporting from across the pond (from us anyway) thedrum.com talks about how UK consumers aren’t too keen about branded content but are more open to mobile and social ads. This probably isn’t just a UK thing I bet this transfers over world wide for all consumers of content.
What can you learn from this? People don’t like being tricked- branded content if done in a way that looks like “normal” content loses trust fast. People are wise enough to know what a social/mobile ad is so the traditional feeling towards advertising persists there:
UK consumers are beginning to doubt what they read from advertisers in editorial content but their faith in the ads they see on mobile devices and social networks is on … Nielsen’s executive vice-president of marketing effectiveness for Europe, Terrie UK consumers aren’t trusting branded editorial content but are warming to mobile and social ads
Ready for 2016? It’s just around the corner. Here’s @ChrisMakara shares a story from @VerticalMeasure on what should be in your content marketing budget:
Why you Need a Content Marketing Budget for 2016 http://t.co/n1SzenixPP via @VerticalMeasure
— Chris Makara (@ChrisMakara) October 5, 2023
Ah, this next one is near and dear to our hearts. Creating evergreen content- here’s some tips:
Creating content that stands the test of time For me … the bottom of this post Subscribe via iTunes Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode Listen on Stitcher Think you have what it takes Identifying and Repurposing Evergreen Content for Success – #MarketingNerds
If you have a chance and some time check out the 5 conversion hacks shared by Larry Kim from SMX East:
This casts a narrower net, but increase conversion rates. Instead of marketing to everyone who visits the site, only target the people who have spent money, or visited product pages and map to demographic criteria that suggests they’re in a position to buy. 5 Conversion hacks from Larry Kim at #SMX EAST
Finally another story that is really about distribution. Entrprenuer reveals 4 spot on tips to amplify your content.
The first 3 are a given but people often overlook the last, using paid outlets. This really should be on anybody’s content distribution strategy to test.
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:
While most businesses know they need to do content marketing, many don’t gain much traction. In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results.
1. Map out your entire strategy. Be as detailed as possible.
2. Determine what content assets are currently producing results.
3. Focus on quality over quantity.
4. Use paid outlets to expand your content reach.
Thumbnails courtesy marketo.com, examiner.com, thedrum.com, searchenginejournal.com, brafton.com, entrepreneur.com
