Content Spend, Visual Insight, Why Meaning Is Important, and Repurposing

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We thought this week would mix a few things up and share the top Twitter updates we’ve seen on content marketing. We’ll be doing more of this especially now that we’ve added Twitter curation to our plugin soon to be released in version 2.0.

First up we have an infographic from Hubspot on how brands are spending their content budgets.

Next @kanter shares how visual content drivers social media. Visual and video really are a huge growth opportunity for anybody in any market or niche:

Marsha Collier shares 5 tips

Here’s the 5 tips:

1.Know your audience and keep the content relevant.
2. Beware of constant self-reference.
Related:5 Extremely Effective Content Marketing Formats
3. Share what works.
Related:Take a Cue From ‘Game of Thrones’ in Content Marketing
4. Consider curating.
5. Measure once and then again.
Related:5 Steps To Build Trust Using Content Marketing

Next up Moz shares why the backbone of your content marketing has to mean something…

Next, Chris shares a great post on how to take advantage of re-purposing content. If you’re not doing this with your own content take this to heart:

George shares a quote and story that is spot on from Joe Pulizzi: