Another great content marketing round up this week. On deck we have tips on the biggest mistakes B2B marketers make, a spot on checklist for creating the perfect blog post. Then we move onto 5 must have things that you want your content to do in a B2B environment. You’ll also want to check out the 9 things you can implement learned from journalist.
You’ll also notice we also have a story here about Google’s first ever retail store, not really content related but found it interesting…
The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results […]… B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience
5 Point Checklist for the Perfect Blog Post
Wouldn’t it be nice to have a final, universal, “how to write a blog post” checklist? Yes, it would. So here you go. … How to Write a Perfect Blog Post: A 5-Point Checklist
5 Things B2B Buyers Want With Content
There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list. Continue reading → The post 5 Things B2B Buyers Want Your Content To Do appeared first on Content Marketing Institute…. 5 Things B2B Buyers Want Your Content To Do
Google’s First Ever Retail Store
Apple’s stores are central to its success. Designed to exacting specifications and run by highly-trained staff, Apple Stores are intended to show Apple products at their very best. And it works: In Q4 of 2014, Apple had the most profitable quarter of any company ever, and is now in the middle of an aggressive retail expansion project in China. Now, Google is taking a leaf out of the Cupertino company’s playbook, and has — for the first time ever — established its own bricks-and-mortar retail outlet. It’s situated on Tottenham Court Road, in London, England.From the outside, it doesn’t look like much. It’s actually situated inside Currys PC World, an established British electronics retailer. A little closer, and you can see a mechanical ‘Rube Goldberg’ machine built in the shape of the Google logo in the window. Once inside, look left, and it’s just the ordinary Currys PC World shop floor… See the rest of the story at Business Insider… We visited Google’s first-ever retail store (GOOG)
9 Lessons from Journalists You Can Use Now!
The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers.
1. Create multi-purpose headlines
2. Avoid using click-bait headlines
3. Know your audience
4. Verify authenticity of every claim
5. Balance current news with evergreen content
6. Minimize distractions
7. Practice brutal honesty
8. Look for the bigger picture
9. Create fresh material
Via contentmarketinginstitute.com
The Content Battleground: Performance Above The Noise
Be Relevant: Search engines decide which Web page to serve to a searcher based on the quality of the content on the topic. Drive Traffic: One of the first goals met in an SEO program is driving traffic to a website through a web page. Drive Conversions …… The Content Battleground: Performance Above The Noise
Good content strategy requires risk-taking
UK — Marketers need to learn how to fail and be nimble if content strategy is to be at the heart of marketing said two leading marketing directors. Sara Bennison, marketing director, Barclays and Lionel Benbassat, head of marketing and brand, Eurostar …… Good content strategy requires risk-taking
Thumbnails from toprankblog.com, socialmediatoday.com, contentmarketinginstitute.com, businessinsider.com, marketingland.com, research-live.com
3 Tips For Adding Commentary to Curation
Recent Comments