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Like Shootin’ Fish In a Lake

I’ve had an epiphany.http://media1.giphy.com/media/151MV6yMwibss/giphy.gif

It’s important to seek unfair advantages.

This past weekend I went fishing. Now I’m not much of the outdoors type but I do get out from time to time.

What really got me up early this Saturday was my wife’s younger brother just bought a new fishing boat and I had to check it out.

Actually I wouldn’t call it a boat– let’s call it a fish hunting machine that floats.

This fish hunter has more fish capturing gadgets than I ever knew existed:

  • A Sonar for accurate depth
  • A 3D fish finder (one of the most amazing things I’ve seen in tech)
  • A fully updated and accurate GPS with lake depths, contours , etc.
  • A fly by wire fish camera
  • A super silent fly by wire GPS trolling motor
  • Plus all the comforts of a modern new fishing vessel

So there we were in the middle of one of Minnesota’s 10,000 lakes.

I’ve been fishing before where you kind of guess where the fish might be or you know someone who knows the lake and where you should go, etc. But this took it to a whole new level.

As we trolled around the lake we could see exactly where the fish bunched up. You could get a feel for what depth they were at. You could see them react (or not) to your bait. Not only that we could program our exact route and set it on autopilot. Really all we had to worry about was baiting our hook.

Did we catch some fish? You bet we did. Probably the most I’ve ever caught in my limited pro fishing career.

I know the fishing purists will say… all your doing is looking at screens.

Sure part of fishing is being out there. Up early in the fresh air. But if you’ve ever went fishing and not caught some you know it doesn’t feel complete unless you’ve caught a few.

This got me thinking.

Was this an unfair advantage?

Sure– but was it worth it? You betcha!

That’s what it’s all about right?

Sometimes it’s just as simple as having a few extra gadgets.

What if you looked at what you do and asked…

How can I seek out a competitive advantage?

I’ve always considered the Listening Engine to be a competitive advantage. Unfair, not exactly, but it does give you an edge.

Imagine a virtual listening post that is attuned to your market and your niche. A virtual GPS/story finder that will tell you what’s trending in your market.

A platform that takes the guesswork out of what you should publish, curate and share. You could say that is a major competitive advantage.

I do believe it’s important to have competitive advantages.

This latest fishing adventure sealed it for me.

So much so that I’m going to ensure that what we put into Curation Suite & the Listening Engine and other products we build continue to provide you with a competitive advantage.

Because that’s the key.

Between not catching fish and catching fish, I choose the latter.

Between having a competitive advantage and not having one… well I think you know which one I think you should pick.