Another great round up on content marketing from the last week of content. Today we focus on the best content to get you going with content marketing. The first story brings out the crystal ball to predict what skills future star marketers will need in their toolbox:
Social media marketing, content curation and creation, email marketing, or more. Add to that ancillary knowledge like HTML, CSS, or graphic design, and your candidate has quite the shoes to fill. • Adaptability. Marketing is constantly evolving … Key Traits Employers Look For In Upcoming Marketing Stars
Want a guideline to follow for what content should contain, this story covers the 4Cs taht your content should contain:
This type of content is the easiest way to start any content marketing journey; discover relevant articles, videos, photos from the web and use them as part of your publishing. Don’t steal stories but rather have an opening paragraph that lets your … The 4Cs of effective content creation
Rerpurposing is one of the most important strategy you can employ when executing content marketing. At first glance it might seem simple to repurpose the content you create but in practice it’s much more difficult.
The biggest challenge we’ve found is properly planning the creation of content so it can be easily pieced up and re-worked for different mediums. The other challenge we’ve found is that it’s important to understand how this process is going to happen. If this repurposing task is done with one person this is easy but when you involve a team this becomes much more difficult. These are just a few things to think about when you go about a repurpose plan. Here’s a story that dives in with a little more detail on repurposing:
Surveys are amazing content for this kind of thing and one survey if wide enough and interesting enough can last almost a whole year at times. Once you’ve got the core survey results you might find way more than one interesting story in the results…. Content Marketing Tip of the Week: Content Re-Purposing
Love food? Love cooking? How about how Bobby Flay uses content marketing to promote his personal brand and the food network:
I was reading an article about Bobby Flay on Inc.com the other day and I came across an interesting comment that he made. The part of the article that stuck out to me was this part where Bobby said… “When The Food Network came along, I was like, ‘A … How Bobby Flay Used Content Marketing To Build His Business Empire
This next story dives into a topic that’s really important to master. Often we focus on the real time nature of our content and our traffic. While that’s important the data and analytic information you have often contains gems of insight that will help your content execution and conversion. This is data, real data that you can rely upon and learn from:
Real-time content can certainly be valuable, but there’s a place for archival content in your marketing strategy as well. The Web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap … Why You Should Use Analytics to Discover & Optimize Your Best Archival Content
This next story gives tips on something very few people consider when executing a content marketing plan — content marketing crash. That is a decrease in engagement and traffic. The best advice we can give here is that all this comes in cycles. Rarely does your engagement or traffic go up and up forever, in a way content marketing is just like the stock market. Your content marketing will have highs and lows, as with investing it’s important to remain consistent and stick to your long term goals, here’s 4 tips on overcoming this content marketing crash:
Content marketing crash—it’s that inevitable decline in engagement and conversion after you’ve gained huge ground. Even the best B2B content marketers can get mired in these muddy fields and question their effectiveness and leadership. The hustle to …… Overcome B2B ‘Content Marketing Crash’ in Four Moves
A recent survey I saw broke down the biggest challenges people had with content marketing. One of the top items was what type of content to create. Here’s a story that gives you ideas on content creation:
Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content. How To Generate Content Ideas That Result In Links, Leads & Shares
This last story covers an important trend in content marketing- sponsored content or what I call inferred sponsored content. When does sponsored content cross the line?
Inbound.org and Search Engine Journal among many other publishers and platforms. She regularly writes articles that deliver business and marketing advice. Often she will post her stories to sites for free, in exchange for the prestige of being able to say …… When content marketing gets ethically murky
That’s all for this content marketing round up. Have a story that we should include in next weeks roundup? Get in touch with us on Twitter.
Images from marketingland.com, bizcommunity.com, calvinayre.com, yahoo.com, clickz.com, marketingprofs.com, searchengineland.com, digiday.com
