It seems pop music has been overtaken with what is called the Millennial Whoop.
The Millennial Whoop is a sequence of notes that alternates between the fifth and third notes of a major scale, typically starting on the fifth. A singer usually belts these notes with an “Oh” phoneme, often in a “Wa-oh-wa-oh” pattern. And it is in so many pop songs it’s criminal. (source)
So let’s call this the M-Whoop.
There’s another sound that once it’s pointed out will be impossible not to hear everywhere.
It’s the famous so called– BRAAAMS — made popular on trailers for the movie Inception.
You know them when you hear them. They’re those brassy, brassy notes — like a foghorn on steroids.
When this sound drops you know you’re in for some truly momentousness action as our hero faces off with their nemesis or the whole world is swallowed up in a giant sinkhole.
See that’s the way it is.
The world and culture is often a copy of itself.
Most likely much of what you find in your market is the same.
There are M-Whoops and BRAAAMS all over the place.
You get into a market and things become the same.
There’s one way you can protect yourself from this sameness.
When you see a trend overtake your market or niche immediately question it.
When everyone is spouting the same sounds and brassy tones it’s time come up with your own melody.
When one topic dominates all the discussion start to position yourself beyond those views.
When this trend ends what will people be wanting for next?
Then start talking about that. Curate about that. Publish on that.
Is that hard to figure out sometimes?
Sure it is.
It’s easier to just throw in a M-Whoop or BRAAAM for effect but the world wasn’t built by those who took the easy road.