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Awesome 12 Week Content Marketing Plan [infographic]

Content Marketing as a concept sounds very simple; it is about creating great content that viewers would love to consume and promoting that content, so more users can find your magnificent piece of content. The content marketing process should have an end goal; the goal could be to get more leads, increase in sales or simply spread brand awareness. Most businesses understand the role content marketing plays with search engines. Users spend more time searching Google for answers than asking a family member or friend. This is where content can help answer the questions posed by the users.

  • Week 1: Social Media – Facebook, Twitter, Google+, LinkedIn and Pinterest
  • Week 2: Bookmarking on StumbleUpon, Digg and Reddit
  • Week 3: Email List Building and Email Marketing
  • Week 4: More Bookmarking – BizSugar, BlogEngage, GrowthHackers and Inbound
  • Week 5: Curate Content on FlipBoard, and Storify
  • Week 6: Guest Appearance and Guest Blogging on Industry Sites
  • Week 7: Social Communities and Forums – LinkedIn, FB and Google+ Groups
  • Week 8: Reach Out for Links and Start Link Building
  • Week 9: Influencer Marketing @FEAT or A Roundup Post that Includes Top 100 Influencers in Your Niche
  • Week 10: Repurpose Existing Content into Infographic, Video, Podcast, Slides or eBook
  • Week 11: Paid Advertising – Facebook Ads, Twitter Ads, Bing Ads and Google AdWords
  • Week 12: Syndicate Content to Authority Sites like Business2Community, SocialMediaToday, Forbes and Inc

Content Marketing Rookie to Super Hero in 12 Weeks [Infographic]