Content Marketing RoundUp – Length of Content, Social SEO, and Ideation

Content Marketing RoundUp – Length of Content, Social SEO, and Ideation

  For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information… Read more »

Content Marketing Tips RoundUp – Video, 5 Steps, and Choosing Images

Content Marketing Tips RoundUp – Video, 5 Steps, and Choosing Images

  Later this month, Oracle Oracle will bring together a diverse group of modern marketing leaders—representing dozens of industries—to discuss the art and science of creating and distributing great content. What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting… Read more »

Content Marketing RoundUp – From Videos to the Biggest Mistakes You Could Be Making

Content Marketing RoundUp – From Videos to the Biggest Mistakes You Could Be Making

  Looking at the full title of his upcoming book, Storytelling, stories make brands, Guido Everaert clearly believes in the power of storytelling for brands and branding. Yet, storytelling has never been hotter than today. The principles and success factors are closely related with word-of-mouth, content marketing, social sharing, social media in general, brand perception… Read more »

Windows 8.1 Review RoundUp

Windows 8.1 Review RoundUp

Windows just rolled out an update (8.1) to their mobile platform and overall the update is greeted with praise. Here’s the highlights:   Windows Phone 8.1 review What can I do for you, David? Theres a woman inside my Lumia 1020 who greets me every time I hit the search button. She keeps my schedule… Read more »

Create Effective Content with the Active Reading Technique

Create Effective Content with the Active Reading Technique

  With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an active reading approach. Harvard University, which promotes the reading habit as an essential skill for its students to develop,… Read more »

So Here’s How UpWorthy Plans to Expand Revenue

So Here’s How UpWorthy Plans to Expand Revenue

Upworthy the viral powerhouse just released an interesting model for revenue. Here’s some recent takes on what it’s all about: Website Upworthy has turned digging up emotional videos and attaching irresistible headlines to them into an art form. Now the company wants to start making money off your clicks. MoreVice Media Is Considering Going PublicBest… Read more »