B2B RoundUp – Digital Marketers Longevity Tips, SEO, Four Ms, and Success in the B2B Space

B2B RoundUp – Digital Marketers Longevity Tips, SEO, Four Ms, and Success in the B2B Space

This weeks B2B roundup contains tips for SEO, content marketing burnout, plus how to track your success. First up is a good column on the value of 4 core SEO tactics and how to implement them: In this column, I want to highlight certain SEO-related tactics we’ve had success with in the past, and how… Read more »

The Ultimate List of Real Time Trending Websites

I spend a good amount of time checking out various websites, tools, and systems. I’ve built up my own bookmarking system so I can easily find websites and services that seem promising or hold a specific purpose. Today I’d like to share with you my list of social search websites, real time search engines, and… Read more »

Here’s the New Structured Snippets Google Just Released to Search Results

Here’s the New Structured Snippets Google Just Released to Search Results

Google has introduced what the search engine is calling “structured snippets”. While information like this isn’t new for the search engine what it presents is slightly unique. Here’s an image that shows how these are implemented: Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and… Read more »

Performance in Content is Key and Here’s One Company Backing it Up

Performance in Content is Key and Here’s One Company Backing it Up

Two stories on deck today really highlight where content marketing (and digital advertising) is headed. First up Via performancein.com we have an important discussion about what really matters with content marketing: Content marketing has earned its seat at the “big table.” If LinkedIn is any indication, a simple search shows nearly 2 million professionals working in the… Read more »

B2B RoundUp – Gatekeepers, Change Afoot, Tips to Get Ready for Next Year

B2B RoundUp – Gatekeepers, Change Afoot, Tips to Get Ready for Next Year

Change is in the air in this weeks roundup. First up we  have a great story that provides some tips on getting past the content gatekeeper. The focus being  getting your content to the person or people who can make a decision: Get Your B2B Content Past the Gatekeeper We’ve all felt the frustration of… Read more »

How Content Plays Into Building a Community

How Content Plays Into Building a Community

Such a great point made here about content marketing. Often when discussing our Quick Start Package we get beyond the topic of content curation and talk about content marketing at a high level. In the video Mary Charleson mentions creating a community and how that is just as important as content marketing. This is where… Read more »

Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss – Content Marketing RoundUp

Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss – Content Marketing RoundUp

A great roundup this week on content marketing. Everything from ROI and what you can tell your boss to get them on board. The show runner for this post dives deep into what you customers don’t tell you about your content marketing… They want to buy products/services that solve their problems or make them feel… Read more »

B2B RoundUp – Business Plans, Small Content Wins, and Why Measuring B2B Content is Easy

B2B RoundUp – Business Plans, Small Content Wins, and Why Measuring B2B Content is Easy

The first post that get’s top billing this week comes from SearchEngineWatch. With the advent of big data and the ability to track just about everything in the world it’s important to implement simple iterative ideas that produce results. That’s the essence of this post here on small content ideas, it’s thinking small but by… Read more »

My Top List of Business and Entrepreneurial Podcasts

One of the things I’ve found running a digital marketing/software services company is it’s important to gather as much knowledge as possible. While a good book can go a long way in this regard I’ve found some of my best ideas and inspirations from podcasts. There’s something about being able to just subscribe to a… Read more »