How Content Plays Into Building a Community

How Content Plays Into Building a Community

Such a great point made here about content marketing. Often when discussing our Quick Start Package we get beyond the topic of content curation and talk about content marketing at a high level. In the video Mary Charleson mentions creating a community and how that is just as important as content marketing. This is where… Read more »

Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss – Content Marketing RoundUp

Endorser Profiles, ROI in Content Marketing, Facts and Value to Provide for the Boss – Content Marketing RoundUp

A great roundup this week on content marketing. Everything from ROI and what you can tell your boss to get them on board. The show runner for this post dives deep into what you customers don’t tell you about your content marketing… They want to buy products/services that solve their problems or make them feel… Read more »

B2B RoundUp – Business Plans, Small Content Wins, and Why Measuring B2B Content is Easy

B2B RoundUp – Business Plans, Small Content Wins, and Why Measuring B2B Content is Easy

The first post that get’s top billing this week comes from SearchEngineWatch. With the advent of big data and the ability to track just about everything in the world it’s important to implement simple iterative ideas that produce results. That’s the essence of this post here on small content ideas, it’s thinking small but by… Read more »

My Top List of Business and Entrepreneurial Podcasts

One of the things I’ve found running a digital marketing/software services company is it’s important to gather as much knowledge as possible. While a good book can go a long way in this regard I’ve found some of my best ideas and inspirations from podcasts. There’s something about being able to just subscribe to a… Read more »

What Content Marketing Closes Sales?

What Content Marketing Closes Sales?

This is a common question we get asked quite a bit… what content closes sales? Then the follow up question… is there a form of curated content that closes sales? In this brief evergreen interview below Brian Kardon provides a really good starting point.First let’s cover the highlights of what he said: Match up content… Read more »

B2B RoundUp – Being Objective, Tips on Design and Conversion, and B2B Mobile

B2B RoundUp – Being Objective, Tips on Design and Conversion, and B2B Mobile

First up this week is a really good post on why it’s important as a B2B marketer to remain objective. We no longer live in an age where we can control the message (it’s debatable if we ever really did). In today’s media landscape you have to be seen both as objective and on the… Read more »

Why Automated Curation Never Works

Why Automated Curation Never Works

This is a big topic around here. I’ve seen many automated content curation tools popup now and then. Most of these are targeted to the IM crowd and promise big things. You also have other tools like Paper.li that claim content curation but are just veiled attempts at aggregation. Our philosophy is different than many… Read more »

Is Curation the Easy Way Out for Content Marketing?

Is Curation the Easy Way Out for Content Marketing?

One of the biggest benefits touted with content curation is it’s faster, quicker, and easier than creating content from scratch. Is that really the case? I came across a post from Averetek that discusses this briefly and provides the best summation on how to start thinking about the content  you create (or curate): So here’s… Read more »